Kondo A, Takahashi K, Watanabe K, 2012, "Sequential effects in face-attractiveness judgment" Perception 41(1) 43 – 49
Download citation data in RIS format
Sequential effects in face-attractiveness judgment
Aki Kondo, Kohske Takahashi, Katsumi Watanabe
Received 7 September 2011, in revised form 24 October 2011
Abstract. A number of studies have shown that current-trial responses are biased toward the response of the preceding trial in perceptual decisionmaking tasks (the sequential effect—Holland and Lockhead, 1968 Perception & Psychophysics 3 409 – 414). The sequential effect has been widely observed in evaluation of the physical properties of stimuli as well as more complex properties. However, it is unclear whether subjective decisions (eg attractiveness judgments) are also susceptible to the sequential effect. Here, we examined whether the sequential effect would occur in face-attractiveness judgments. Forty-eight pictures of male and female faces were presented successively. Participants rated the attractiveness of each face on a 7-point scale. The results showed that the attractiveness rating of a given face assimilated toward the rating of the preceding trial. In a separate experiment, we provided the average attractiveness rating by others for each trial as feedback. The feedback weakened the sequential effect. These findings suggest that attractiveness judgment is also biased toward the preceding judgment, and hence the sequential effect can be extended into the domain of subjective decisionmaking.
Full-text PDF size: 229 Kb
References 36 references, 31 with DOI links ()
Your computer (IP address: 184.108.40.206) has not been recognised as being on a network authorised to view the full text or references of this article. If you are a member of a university library that has a subscription to the journal, please contact your serials librarian (subscriptions information).